If you want to be a trustworthy Expert ( and naturally you do ) you must be all over SEO. Thats because people inherently trust natural search results more than PPC ads when they do a search.
It does not matter what the logical truth is, its the visceral emotive reaction that counts, and gets folk to take action. So, if you would like to be considered a trustworthy Expert in a certain niche, then you want to rank well in your target keywords.
Becoming A Trusted Expert:
- Your blog. Google and the other search engines loves them. Every time you post, you improve your credibility and your standing with Google. Blogs are also a great way to target new keywords a good blog post with the correct word density ( 2-5% ) can bring you in a lot of new visitors if targeted correctly.
- your web press room. Again, Google loves anything that provides fresh content, and you are going to be posting every single press release you send out ( and again, you are sending press releases out now, right? ) This is particularly important as the online press release services only keep your press releases indexed for a short while. Anyone searching on the terms you used in those promotional releases after that time will be directed to your online press room / latest reports area. And if you do not have an area for your press releases, then theyll end up at someone elses websites.
Outside your Trusted Expert content, there are aheaps of basic technical things you have to be doing to improve your SEO.
- Add your primary keyword phrase to your title, description & keyword tags (only one time in each)
- Link to related high authority resources (Google likes seeing you offering visitors relevant info and linking to high authority sites)
- Make sure no two titles and descriptions on your site are the same (Google often deems this as duplicate content, even though the pages might be completely different)
- Have your main keyword in an h1 tag (only once)
- Check for broken links and images (Google hates errors)
- Have a Google friendly site map and submit it to the google webmaster tools.
- Use your alt tags and add your primary keyword to one of them (most important is to describe the image but when possible add a keyword to one of them)
- Use a robots.txt file.
- Internally link to your main pages with the keyword anchor text you want to rank for (internal linking is very important and often overlooked)
There are a lot of other tricks to boost your SEO, but this is the best place to start. Like many things about being a trusted Expert, it all returns to the content. Properly focused content not only brands you as a Trusted Expert, but it also improves your SEO and makes it easier for people to find you, which helps them to see you as a reliable Expert.
Article Courtesy of:
Steve Pohlit
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About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies. Steve is a business owner and an expert business consultant focused on building profits and net asset value. He is very experienced with Internet marketing and social media marketing. All articles published by Steve unless specifically restricted may be freely published with this resource information.
November 14th, 2009
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Business Development, Marketing, Marketing and Advertising, Online Business, Promotion and Marketing |
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Dive into the world of virtual earnings.
May be not so long ago the World Wide Web could seem to be something strange and unusual. But humans have a very peculiar feature. They are able to get used to almost everything. Certainly every thing in the world tends to be understood and used for the sake of humans. But there’s no doubt that humans can learn and perceive even the most complicated things in the world. Due to this capability we can have an opportunity to use our potential for self development for the whole period of our existence on this planet.
The Internet hasn’t remained undiscovered certainly. Starting with shy attempts people have succeeded with exploration this wonderful virtual world which they have given birth to. Every day getting up in the morning we start our eternal conquest of the World Wide Web. Sure, every human wants to find something special for his needs there. But regardless of particular purposes and intentions of numerous Internet users very soon we’ve realized that the Internet can be used not only for pleasing our curiosity. But it has occurred to us that we can earn our living exactly in this virtual world. And from realizing this a new virtual era has started in the history of mankind.
Like in previous times we’ve started exploring new wild uncivilized lands of the World Wide Web. And as the result we’ve made this virtual space become civilized very soon. We’ve brought there many attributes of our civilization existing in the real world. And now people normally make purchases on the World Wide Web and this process is very similar to the real shopping and I should say that it’s much easier due to numerous electronic currencies.
Many people are going to shift from being just virtual consumers to a completely new status of online businessmen. And you can also shift to this new image and activity for you. There’s such a great choice of opportunities that I’m afraid that this may be somewhat confusing for you for the first time. But I hope that you’ll cope with this wild mixture of feelings typical for beginners.
The most experienced guys are able to sell their own goods on the World Wide Web using specialized commercial websites for this purpose. It’s no so easy to create such sophisticated things as professional websites from the very beginning though it’s possible. Many novices are likely to focus on affiliated marketing because it’s not so complicated to compare with that variant mentioned above. And furthermore thank to affiliated you’ll be able to undergo a sufficient training concerning online promotion. You’ll learn how to promote products on the World Wide Web. And certainly these skills can be used for dealing with your own products in the nearer future.
Is it realistic or not to make money in the internet today? Well, actually it is both, because if you dig into the internet publications, you will quickly see that many people report to know the ways to make money online.
The point is that today it is not THAT easy to do that, because the competition is really high and millions of people want to get rich in the internet. So, if you want tips about
this market, if you want to know the time proven ways to make money online – visit this site for more details. The more ways to make money online, the better for your online business.
Nowadays we live in the world where information quickly enhances the quality of our life.
Due to this if you are properly armed with the information in your topic you can be sure that you will always find the way out from any bad situation. So, please make sure to get back to this blog on a regular basis or – the easiest way to take care of it – sign up to its RSS feed. Thus you will have your hand on the pulse of the freshest info updates here. Blogs can be helpful, you just need to know how to use them.
November 14th, 2009
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Online Business, Promotion and Marketing |
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