Become a Trusted Expert Following Search Engine Optimization (SEO) Fundamentals
If you want to be a trustworthy Expert ( and naturally you do ) you must be all over SEO. Thats because people inherently trust natural search results more than PPC ads when they do a search.
It does not matter what the logical truth is, its the visceral emotive reaction that counts, and gets folk to take action. So, if you would like to be considered a trustworthy Expert in a certain niche, then you want to rank well in your target keywords.
Becoming A Trusted Expert:
- Your blog. Google and the other search engines loves them. Every time you post, you improve your credibility and your standing with Google. Blogs are also a great way to target new keywords a good blog post with the correct word density ( 2-5% ) can bring you in a lot of new visitors if targeted correctly.
- your web press room. Again, Google loves anything that provides fresh content, and you are going to be posting every single press release you send out ( and again, you are sending press releases out now, right? ) This is particularly important as the online press release services only keep your press releases indexed for a short while. Anyone searching on the terms you used in those promotional releases after that time will be directed to your online press room / latest reports area. And if you do not have an area for your press releases, then theyll end up at someone elses websites.
Outside your Trusted Expert content, there are aheaps of basic technical things you have to be doing to improve your SEO.
- Add your primary keyword phrase to your title, description & keyword tags (only one time in each)
- Link to related high authority resources (Google likes seeing you offering visitors relevant info and linking to high authority sites)
- Make sure no two titles and descriptions on your site are the same (Google often deems this as duplicate content, even though the pages might be completely different)
- Have your main keyword in an h1 tag (only once)
- Check for broken links and images (Google hates errors)
- Have a Google friendly site map and submit it to the google webmaster tools.
- Use your alt tags and add your primary keyword to one of them (most important is to describe the image but when possible add a keyword to one of them)
- Use a robots.txt file.
- Internally link to your main pages with the keyword anchor text you want to rank for (internal linking is very important and often overlooked)
There are a lot of other tricks to boost your SEO, but this is the best place to start. Like many things about being a trusted Expert, it all returns to the content. Properly focused content not only brands you as a Trusted Expert, but it also improves your SEO and makes it easier for people to find you, which helps them to see you as a reliable Expert.
Article Courtesy of:
Steve Pohlit
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About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies. Steve is a business owner and an expert business consultant focused on building profits and net asset value. He is very experienced with Internet marketing and social media marketing. All articles published by Steve unless specifically restricted may be freely published with this resource information.
