In this article I explain how to calculate your ME Factor and the steps you should take beginning today to increase your score. For the complete article please visit Steve Reports
May you and all permanently experience prosperous health, happiness and abundance
CPA Examines Four Most Common Moneymakers And Offers Advice On How To Decide Which One Is Right For You.
(Yes I am a currently licensed CPA and one person said this is a rambling article. Until I make it more focused, I thought by understanding some of the analysis I work through that it may help you do the same.)
There are only four ways to make money. They are:
1. A Job
2. Direct Markeing (includes internet marketing)
3. Network Marketing
4. Professional Services
Right away many people are going to say: “owning your own business is a way to make money!”. True and if you have your own business you either have a job or you are selling professional services. Your business might also be focused on direct marketing or network marketing.
There are advantages and disadvantages to every one of those ways to make money. The key question is “what is it that you are supposed to do?”
I was in the grocery store today and at the checkout counter, there was a young man helping bag the groceries. He said hello with a smile, asked me how I was doing with a smile and said thank you with a smile when I was leaving. It seemed to me this young man was very happy and it also seemed to me that maybe there were some limitations to his mental capacity. I am thinking – let me get this straight: here is a person who is happy, is making money and loves what he does. He is not handicapped. Too many days I am not happy, I am pissed off at not doing better and do not like at all some of what I have to do. For the record I am aggessively addressing all of that since anything negative is a total waste of energy.
I have spent alot of time in the past five years studying and working with the principles of direct response marketing including using the tools of the Internet for direct response marketing. There are masters in the profession of direct response marketing. Do I want to be one of those masters? I once thought so. Today I am more content to continue my study and work in those areas and then call upon a master when a master is needed.
Along the way of doing all this work, I woke up to the reality that if you create a direct mail campaign, a direct response advertisement, a product to sell on line (and then do the work to sell it) when those events are over, you have to do it all over again to make money again. Sure I know there are ways to generate residual income with continuity programs and percentage based marketing programs tied to sales growth. Certainly Gary Bensevenga doesn’t complain about the money he still gets paid from the ad copy he wrote years age.
I ask myself what are the chances of developing continuity income like John Reese has and deserves with The Reese Report or the continuity income developed by Dan Kennedy, Ken McCarthy and other marketing celebrities. Could I do that? I believe a person can do anything they make their mind up to doing within certain physical limitations. (Marty St. Louis who is about 5′6″ and weighs 185lbs. wet, has raised the bar on what physically is possible with his performance as star in the NHL.)
The real question is: do I really want to do what Dan Kennedy does or what Ken McCarthy does? Do I really believe I could?
I listened to a lecture today (yes today before I went to the grocery store and yes this did all happen today) by a lady who was highlighting the contents of her book “This Time I Dance! Creating The Work You Love” Her name is Tama Kieves and I encourage you to look her up at http://www.awakeningartistry.com . Bottom line: we need to look deep as to what it is we really want to do.
Some will say: ” I just want to win the lottery and do nothing.” I submit to you that none of us really want to do just nothing. Try it and see how long you can do just nothing. It is our nature to contribute. It is our nature to learn. It is our nature to teach. It is our nature to love. By the way I have a plan for exactly what I will do when I win the lottery and it is way beyond, well let me rephrase that, it is a few steps removed from just laying around a beach drinking the best single malt scotch this world has to offer.
A pharmacist who is still a very good friend of mine introduced me to network marketing in the 90’s. Until then I felt the way many people do that companies in that industry were scams. I was very wrong. Today my former wife still gets a check averaging $300-$500 a month as a result of work I did almost 10 years ago. Of course I am always suggesting to people “what they should do” and I was a master of that with her which is probably why she is my former wife. I do believe that by following a couple extra steps that check could easiy be $1,000 a month or $10,000 a month or more.
It doesn’t matter why I didn’t stay real active in that industy. What matters is what I have learned from a handful of very successful leaders in that industry. How do I define success? Leaders whose residual income is at least $1 million dollars annually and growing at a rate of at least 30% a year. Here is what I learned from them:
- You don’t have to create your own product
- You don’t have to create your own accounting and tracking system
- You have immediae access to a growing number of like minded people with increasing success.
- The business development process and the business is structured so a 6th grader can understand it and do it. This means it appeals to the masses who are interested in improving their lives. (This does not mean you should throw away all you learned about direct response marketing and using the Internet. Quite the contrary. The more skills you have the better you will be.)
- True leaders develop themselves first and their business success follows.
For those of you who have talked with me at any length, you know there are a couple of people who have influenced me alot in recent years. The Attractor Factor by Joe Vitale was a catalyst (he is releasing a new book soon – visit www.zerolimits.info)and that led me to Randy Gage who led me to Catherine Ponder and others. Now if you go to www.RandyGage.com you will find his prosperity principle resouces. I have some of them. While studying his material and reading Randy’s Rants every two weeks or so when he sends them out, I realized I really identify with Randy’s thinking. When I noticed a full page ad recently in a national magazine with Randy saying he was activating his work in a network marketing company, I stood up and took notice. Could I possibly have the opportunity to work directly with him? The answer is yes and I am in the early stages of that. For more information on that business please visit www.internationalsuccess.com
By now you are probably thinking OK, Steve plans on winning the lottery and spends most of his life pursuing a new network marketing opportunity. Well you are wrong again. I happen to have a job and I am pursuing a network marketing opportunity with Randy, and I am re-energizing a campaign to market two physical products that I developed in the 90’s and I am a pretty active member of three high powered internet marketing membership sites where I contintue to absorb all I can. Did I mention I have an outline of a book done and will publish it later this year or early next year. Does all of that make sense for me? Yes it does because there is actually a common thread. The common thread is marketing, a discipline I really enjoy. Am I totally happy with all of this? No! Why? That currently is personal but I assure you I am addressing this since I find anything less than being happy, content and at peace unacceptable.
The company I am running is a secret. They a very successful online based business. I am directly responsible for this company starting in 1996 and the owner is the reason for it’s success. I have nothing to do with that success, but I am having alot to do with taking the business to a much higher level.
What about my consulting practice? Obviously I cannot be on sight with clients like I used to. But I have large network of highly skilled professionals and I will continue to help those that want that help by what I write and by connecting them with others who I know deliver results.
Is what I am doing now my final game plan? Hardly! The key point of all this is I am sharing with you how I am figuring it out for me and what about you?
What makes sense for you?
May you and all permanently experience prosperous health, happiness and abundance
Steve Pohlit
Business Development Consulting
P.S. Please consider what you are doing today and whether you are exchanging time for money. If you are, then you need to develop leveraged income. Can you still do what you are doing now and develop leveraged income? Absolutely!
P.S.S. There is alot of material for this topic and I am thinking of developing a mini-course that will provide more guidance. Are you interested in additional material? Email Me and let me know or post a comment to this article.
Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports and Blogging For Profits. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.
Clearly define the outcome or the goal.
Confirm the goal is important – very important to you.
Write down why it is important to you.
Reconfirm the goal is still important.
Detail the steps to achieve the outcome.
Time phase the steps.
Implement.
Adjust the detailed implementation as you find them working or not.
That’s It!!
May You Enjoy Prosperous Health, Happiness and Wealth
Steve Pohlit
Business Development Consulting
Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now consults personally with clients to design and implement processes that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. The client then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com Learn how to use a blog to help build your business by registering for Blogging for Profits at Steve Reports. Ask Steve a question by visiting Ask The Consultant call 727-587-7871 and speak with Steve directly.
It is no secret that I am a Business Development Consultant which means I show companies the exact steps required to optimize revenue and profits. Show, teach, coach are mild words. I tell my clients what they must get done if they want my services to continue.
The only difference between those companies who are now on a clear path of building revenue and profits and those who are still floundering is that the successful companies not only want to be more successful they have the “yes we will follow the roadmap and implement the steps necessary to achieve our business potential.”
I ask every client if they are serious about doing what it takes. Every one of them says yes at the start. Within 2 weeks I can tell who are serious. Sometimes I am wrong and in a month or two some who I thought were on the fence were actually committed.
I repeat, the only difference between realizing what is possible and not is having a clear path to follow and staying committed to do what it takes to stay on that path. It is not more or less difficult than that.
Be well and prosper,
Steve Pohlit
Business Development Consulting
Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now consults personally with clients to design and implement processes that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. The client then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly.
PS Do you find a link between this business development success tip and one written a few weeks ago on leadership. What? You didn’t read it!! Go do it now then give these points a lot of thought because they universally true.
When a business is not achieving it’s potential, there always is an issue with leadership. This does not mean when there is a weakness, the person needs to be replaced. Most often, following a disciplined management system will result in all areas of the company doing their part to help the business achieve performance goals. Occasionally, someone is locked into the “way we used to do it” and will need to move on. However that is the exception rather that the rule.
People love knowing what is expected of them expecially when progress is objectively reviewed frequently. Frequently usually means weekly.
Steve Pohlit, Business Development Consultant
“Helping Business Increase Revenue and Profits by 30% or More in 90 Days or Less And Then Sustaining That Trend.”
