Being a Sought After Expert Through a Blog
As I mentioned in the last post in the series, How to Use the Free Tools Available to Brand Yourself as a Trusted Expert, the next step in using blogs to become a Trusted Expert is to launch your own blog.
So, how does one decide what to blog about? Well, you could blog about anything actually, but since this series is about the way to make your internet business more successful, Iwould advocate that you do it about your business and your products ( niche ). Duh.
Exactly what about your business may be more difficult to decide.
do some research ( you should really know from your reading / commenting phase ) and see what’s out there in your niche. Is there an opening that you could fill? Is there some information about your class that you suspect is vital to get out there, and which will resonate with your Buyer Personas? Then that’s what your blog should be about.
Now here’s the list of things youare going to need to know before you start your blog :
* Your Domain ( URL ). Is it going be an extension of your current main website, or will it have a novel name with branding and just point back to your site? Or is your blog going to be the main site? If so , you also have to decide what persona and feel you would like your blog to have, which will influence the domain, tagline, and name you choose. If you’re already adding your blog to your present site, then you’re somewhat limited as to choice, as it should relate back to the first site in some form. But if your blog is the entire site, then the sky and your inspiration in the limit.
* The tagline remember that both the name and the tagline become searchable, so you need to pick them carefully to be certain that you’re indexing under the right keywords for your business.
* The name ( seems straightforward, but you can probably spend a little more time coming up with this than all the rest ).
The reason why I am enlightening you to take time to come up with these 3 things is this : while you can change them later, as the search engines will reindex a site and youwill maintain your rankings, but you’ll lose something more intangible – the branding and peronsa that you had built with that name or URL.
So, while you can go back and change it thereafter, putting a little thought and effort into it before you start will save you a headache and a bunch of rebranding after.
Here are the other stuff you will need to know when starting your own blog :
Your design. There are a lot of software choices out there with customizable interfaces. If you have already got afeel and look that you like for your internet site, you can alter it and use it for your blog. Or, if you would like something a touch more stand-alone, you can just use the same colors ( to connect it to your most important site ) but has a completely different feel and appear. You can always go back and change it later, so don’t stress out about this one as much. Design is much more of a learning experience, and plus you’ll be testing elements to understand exactly what your buyers want ( and do not worry, we’ll get to that part later, too ).
Your voice. Blogs, more than any other kind of writing on the net, have to have a personality. The most successful blogs have their own unique voice that is so powerful that you can virtually imagine the person chatting when you’re reading it. And although Ihave done posts on good grammar before, you want to walk a fine line yes, use good grammar and spelling whenever it’s possible, but you can also take liberties if it suits your voice. I have used non-good grammar thingies ( see ) where it’s suitable. But if you keep to good grammar in each other way, it will be clear that you’re doing otherwise for color and humor rather than that you donot know any better.
Above all, keep in mind that your blog is meant to be about you and your business. Don’t attempt to be something that you’re not a large part about being a Trusted Expert is the fact that you are authentic.
final point on this topic… Just start a blog. I am serious here and I highly advocate everyone have a blog that is on a topic they’re keen about and especially if they need to be viewed as knowledgeable in that niche.
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