Earn Massive Profits By Correctly Defining Your Market
Coca Cola was ranked again as the number 1 brand this year by Business Week. Coca Cola’s market share of the non carbonated beverage market is 3%.
How can a company that is an expert at product positioning, miss the mark on the non-carbonated beverage market? Since I am not member of their management team or Board of Directors, I can only guess and my guess is cultural. Coke is so huge in the carbonated beverage market that it probably ignored the trends in the non carbonated market or thought that non carbonated beverage sales would never be a treat or simply did not define itself as a company satisfying the beverage interests of its customers.
How are you defining your market?
Steve Pohlit, Business Consultant
