How The Palm Restaurant In Tampa Is Working To Restore Loyalty
There are two keys to success in the restaurant business:
1. Serve better food than you customers expect.
2. Consistently deliver better service than you customers expect.
In summary first surprise your customer with outstanding food and service. Then deliver that same quality of food and service consistently.
There is just one more thing and The Palm Gets It: communicate with and reward your customers. The Palm in Tampa offers the 837 Club membership that is a reward program. This works very much like my Harley Davidson client that has a MVP program. What does The Palm and Harley Davidison have in common? Recogition and rewards for their customers.
