Business Development Success

Most List Building Gurus Are Making This Mistake

Internet Marketers and Business Owners Are Losing List Subscribers Because They Are Overlooking A Simple List Management Feature.

Like many people I have subscribed to a number of on line newsletters and alerts. I am in the process of updating my primary email as I move away from my Outlook based account (pop3).

While managing this migration, I noticed that in most cases, I am offered one alternative which is to unsubscribe. I can do this but what I really want to do is simply change my address. I suspect many list subscribers are lost when they change addresses.

I recommend that if you a subscribe feature on you web sites that you make sure you have the option of changing the address in addition to the commonly found unsubscribe feature.

Be well and prosper,
Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now consults personally with clients to design and implement processes that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. The client then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly.

December 4th, 2006 Posted by Steve | Business Development, Success Library | no comments

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