Notice Examples Of Wasted Advertising Dollars Then Don’t Do That
An insert in the Tampa Bay Business Journal was a multicolored (at least 6 colors – can you say expensive) 6 flap brochure promoting something. If the company’s goal was to attract attention by making it difficult to figure out who they were and their offer they succeeded with me.
I pay attention to promotions. Most of them are not very good. Many are stupid. This particular piece was done by a company who is promoting image advertising to the business market and it appears their target audiance is larger businesses. I looked at it closely because for awhile I couldn’t figure out who they were, what they wanted me do and what was in it for me. I like looking at material that gets the job done and is not effective. I learn from both.
Did their target audiance pay any attention to the promotion? I have no idea. But I do know this, given the amount of money needed to design and produce this insert, if it were me I would have an attention grabber right up front as to the benefit of using this firm’s services. Then I would have designed a mechanism to test the response to this promotion. Those are principles for most companies to follow – always.
May You Enjoy Prosperous Health, Happiness and Wealth
Steve Pohlit
Business Development Consulting
Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now consults personally with clients to design and implement processes that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. The client then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com Learn how to use a blog to help build your business by registering for Blogging for Profits at Steve Reports. Ask Steve a question by visiting Ask The Consultant call 727-587-7871 and speak with Steve directly.
