Why The Little Ceasar’s $5 Hot Large Pizza Promotion Misses The Mark
Paying a person with the “I will work for food” image minimum wage to stand on the sidewalk of a busy street holding a sign with an attempt at a compelling offer to drive people into the Little Caesar’s pizza shop doesn’t “get er done!”
A simpler more effective way is to use the Local Retail Marketing method. Bribe every customer and visitor to your store for their contact information and email address. With that information you can send them hot promotions any time.
What is the suggested bribe?
Well let’s see this is a pizza shop we are using in this example.
I know, we’ll offer them a FREE pizza. Pure genius eh?
This is so easy I am tempted to buy a pizza shop just to knock everyone else out of the market. I know what you are thinking…”but Steve, my business is different”.
If you believe that is true, then it is.
Steve Pohlit, Business Consultant
